EVENT

In today's digital landscape, companies are accelerating their efforts to deliver unified and personalized customer experiences across all touchpoints and devices. Marketing technology has become pervasive across every department, but without proper coordination and oversight, it can lead to escalating costs, security risks, inconsistent customer experiences, brand compromise, and customer frustration. During our session, we will explore:

• Are you orchestrating and measuring the impact of multi-channel campaigns?
• Have you adopted intent-based optimization and incorporated those insights into next best actions to maximize customer journey conversion?
• To what degree are you scaling personalization efforts despite large and complex data sets?
• In what ways are you safeguarding brand, customer data, and business continuity in a connected economy?
• Are you marketing in the moment by embracing agile, adaptive, and AI-driven technologies?

We will be gathering marketing leaders in South Africa to share and engage in this intimate and interactive session on September 20, 2023. Seating is limited, so reserve your spot today by registering here. 

If you have any questions please contact Daria Norman at dnorman@cmocouncil.org.