EVENT

Today’s savvy marketers are finding new ways to segment key targets, customer groups and prospects to better connect and engage with their customers. These rich insight repositories are also being used to develop retention campaigns that look to activate customers – and hopefully retain, upsell and even cross sell to boost revenues. This intimate dinner engagement will discuss how Marketing executives are looking beyond the basics in targeting, segmentation and customer modeling and applying robust insights to help minimize churn, maximize revenue opportunity, and identify who those “sleeping dogs” are that could very well churn unless they are left alone.

Join us to discuss, decode and debate how marketers can apply sophisticated analytics to their customer retention strategies and actually improve the customer experience through connected channels and intelligent engagements.

When: Thursday, October 4, 2012

Where: Restaurant Bar & Boeuf

500 McGill Street

Montreal, QC H2Y2H6

Networking Reception: 6:30 pm

Dinner: 7:00 pm

Cost: Complimentary