Best Practices in Engaging Mobile Customers     $50 US*

As part of a recent study by the Chief Marketing Officer (CMO) Council and SAS—titled “Getting in Sync With Mobile Customers”—leading marketers shared their insights around mobile as a critical component within the marketing toolkit through a quantitative survey. This research found that mobile can be a real game-changer for marketers who create a full strategy around it ra...

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Getting in Sync With Mobile Customers     $50 US*
Capitalizing on Marketing's Big Mobile Opportunity

With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery. In this study from the Chief Marketing Officer (CMO) Council, conducted in partnership with SAS, we found that 61 percent of marketers surveyed reveal they have deployed some form of m...

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Best Practices in Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities     $50 US*

While global consumers have been quick to adopt an immersive mobile lifestyle, marketers have been a bit more cautious about fully committing to mobile relationship marketing (MRM). More brands are launching apps or are establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into the overarching marketing strategy. In the CMO Co...

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MRM Year In Review     $50 US*
Mobile Advertising Bright Spots in 2012

As marketers look to understand, test, leverage, exploit and measure mobile advertising, there is also a call for best practices in how this integrates with both online and offline customer acquisition and relationship-building initiatives. To answer this call, the CMO Council identified a collection of brand leaders for this whitepaper, which also includes media consumption insights gathered by I...

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