Getting it Done in 2021     $50 US*
Marketing Leader Intentions + Projections

There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. Nearly two-thirds of 200 members surveyed by the CMO Council worldwide say they will boost marketing spend in the coming year and most don’t expect to downsize or re-structure their organizations. Findings reveal senior marketers are mostly focused on spend ROI, efficiency and revenu...

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Turn Up The Volume     $50 US*
Rethinking Where and How Customer Voice Enhances Experiences

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. Indeed, while 63 percent say they actively employ a listening program, only 10 percent feel these programs do an ex...

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Quantify How Well You Unify     $50 US*
Exploring the Business Impact of Marketing Technology Integration

This report explores how well chief marketers are taking ownership of digital marketing technology strategies and to what degree they are unifying and extracting value from multiplying customer data sources. The 38-page report summarizes the quantitative insights of 150 senior marketers and highlights insights from qualitative interviews with leading marketers at Wells Fargo, Charles Schwab, Disne...

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