A study done by the CMO Council and highlights two essential points related to customer effort. First, consumers are more than willing to abandon brand loyalty and try a new company if their needs are not sufficiently met. Second, it is important for brands to know their stuff and act quickly when interacting with loyal customers.
Nov 6, 2017 - The Center for Client Retention
By: Steven MacDonald
A study from The CMO Council found that providing better technical advice and assistance to customers is the number one way companies can improve the product ownership experience for users.
Nov 6, 2017 - SuperOffice
By: KC Claveria
The post-purchase experience is mediocre at best for most consumers, and it’s a missed opportunity for your brand.
Nov 4, 2017 - Business 2 Community
By: Leeya Hendricks
According to a report by the CMO Council, 68% of CEOs expect CMOs to act as primary growth/revenue drivers in their businesses.
Nov 2, 2017 - MarkLives
By: Kelvin Claveria
The CMO Council’s recent report found that while most brands identify enhancing the product ownership experience as a key differentiator, there’s a significant gap in their efforts to take advantage of post-purchase revenue, profit and relationship-building opportunities.
Nov 2, 2017 - VisionCritical
By: Marisa Sanfilippo
A recent study released by the CMO Council indicates consumers are more than willing to abandon preferred brands and establishments if they feel frustrated or their needs are not met.
Nov 1, 2017 - Business News Daily
Research from the CMO Council demonstrated that for consumers, the most important attribute of a great customer experience was a fast response time to the customer’s needs and issues.
Nov 1, 2017 - Marketing Charts
Creating a good after-sales experience has become a late option for many manufacturers of home appliances, power tools and consumer electronics, according to a recent CMO Council survey.
Oct 31, 2017 - RevisMarket
By: Cary Sherburne
All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better?
Oct 30, 2017 - WhatTheyThink.com
By: Jay Mitchell
According to the CMO Council, salespeople even spend an average of two days a week creating their own tools and messaging.
Oct 26, 2017 - Mereo
By: Jacqueline Renfrow
Creating a good postpurchase experience has become an afterthought for many makers of appliances, power tools and consumer electronics, according to recent CMO Council research.
Oct 25, 2017 - FierceRetail
By: Nic Ledoux
A report by the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.
Oct 25, 2017 - FurnInfo
By: Zach Brooke
New research from the CMO Council highlights the surprising effect aftermarket experience has on overall brand perception.
Oct 23, 2017 - American Marketing Association
By: Mark Cook
Research from the CMO Council notes that traditional voice of the customer and customer experience management programs fall short of expectations.
Oct 21, 2017 - Content Margketing Digest
By: Sarah Vizard
93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil.
Oct 16, 2017 - Marketing Week
By: Nic Ledoux
Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket service, 24/7 multi-channel customer support, and timely and efficient repair and parts replacement that is not dependent on retail partners.
Oct 16, 2017 - Furniture World
New research from the CMO Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.
Oct 13, 2017 - Agility PR Solutions
Acording to a CMO Council survey, 36 percent of respondents say their biggest shopping frustration is when they are not treated like the loyal customers they are.
Oct 13, 2017 - ThreatMetrix Blog
A report by the Chief Marketing Officer (CMO) Council notes discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector.
Oct 12, 2017 - Bizcommunity.com
By: MONICA MELTON
According to an August 2017 study by the CMO Council, two-thirds of brand marketers worldwide place onus on media buying firms to ensure proper ad placement.
Oct 12, 2017 - Brand Knew Magazine