News Coverage

De totdos los irritantes en cuando a los anuncios, lo que más les molesta a los audiencias, según un estudio presentado por el CMO Council, es publicidad engañosa. En cuanto, a los formatos de avisos digitals, el más odiado es el pop up intusivo. 

Unilever joins the ranks of other multi-national brands that have taken a stand against poor management of news and content shared on digital media platforms. By speaking on this issue, Unilever shows its commitment to alignment between its buisness iniatives and media spend. 

The digital media industry goes head-to-head with Unilever's Keith Weed as news breaks that Unilever will pull ad spend should there be a failure to reduce the amount of toxic content that is curated to users. 

Unilever calls on online platforms to improve transparency within the digital marketing supply chain. There is a clear need for advertising giants like Facebook and Google to do a better job of reducing the presence of toxic content in the interest of brand protection for its advertisers. 

Digital media platforms have been remiss in their duties to prevent toxic content from appearing alongside paid advertising from brand giants like Unilever. Unilever hopes to create more awareness on the importance of brand protection with a threat to take it's money elsewhere. 

Unilever draws a line in the sand with a threat to pull advertising from digital media platforms that fail to make positive contributions to society. The hope is that as industry leaders, Facebook and Google will start paying closer attention to toxic content that has a potentially negative impact on advertisers. 

Brand giants, Unilever and P&G, stand up to digital media platforms that fail to recognize how toxic content can negatively impact advertisers. 

As digital advertising becomes more and more common, CMOs and media exeuctives are more concerned than ever with brand saftey. Research and insight teams will play a critical role in outlining the saftey strategies that ensure brands avoid poor ad placements. 

Whatever I purchase—whether it be toothpaste or even glasses—has to appeal to my senses or my values. That’s right, we humans purchase things that are relevant to us, leaving those that aren’t to idly linger on the shelf.

Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers of multi-touch attribution, by author Sam Carter,that will play a big role in 2018.

The Chief Marketing Officer (CMO) Council recently raised the question; "Who is going to win the race to digitally transform the world's informal economy?" in the latest edition of its quarterly PeerSphere digital magazine.

Opinion: Chat bots offer the opportunity to build and manage conversation marketing programs at scale

The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study spearheaded by the CMO Council, "Brand Protection From Digital Content Infection: Safeguarding Brand Reputation Through Diligent Ad Channel Selection," shows relatively few have adopted the technology.

Face-to-Face Engagement Still Characterizes World's Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation

Recently, while visiting the West Coast, I had the opportunity to attend an incredible meeting of board members and executives from a variety of organizations and industries.

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Adrián Fernández, general manager at Pantone, explains how color can be tamed while also being responsive.

Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience today’s customer expects and, as importantly, they're missing out on new revenue opportunities.

Recent changes Google has made to YouTube in order to establish a stronger net of brand safety are impacting the livelihood of the site's content creators.

According to a study by the CMO Council, a quarter of the world's marketers have reported specific examples where their digital advertising appeared alongside offensive and compromising content. It’s no surprise, then, that almost three quarters (72%) of respondents engaged in programmatic buying are concerned about their brand placement, and integrity.