Social media channels offer a real-time look into consumer experience, but many European brands don’t bother to listen, according to the CMO Council.
Dec 18, 2018 - AList Daily
By: CMO Council Press Release
Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer.
Dec 18, 2018 - Exhibitor Online
By: MarketingWeek Online Team
This is why it is striking that many marketers in Europe do not use these platforms to listen to the "voice" of their audience. About 40% of European marketers who participated in a new, pan-European survey published today by the CMO Council, admits that it fails to collect timely information directly from social media. The study, conducted in collaboration with SAP Customer Experience and Hootsuite, revealed that 39% of participants are also unable to "translate" social media content into wider information about intercultural behaviors, needs, preferences or intentions.
Dec 18, 2018 - MarketingWeek
By: MediAvataar's News Desk's News Desk
According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,” marketing leaders across Europe believe current listening initiatives are only “fairly good.” They believe brands have perfected listening through corporate owned and operated channels but still struggle to source customer insight across largely unstructured digital domains including social media.
Dec 18, 2018 - MediAvataar
By: Nick Easen
No longer the marketing boss’s long-term nemesis, the financial chief is forming an alliance to benefit business.
Dec 17, 2018 - Raconteur
By: Peter Daisyme
How to use data in brand strategy to engage emotionally connected buyers and evoke feelings of loyalty.
Dec 13, 2018 - Entrepreneur
By: Brian Anderson
European companies' database may have taken a massive hit after GDPR went into effect, but they remain optimistic with the increase in engagement rate.
Dec 5, 2018 - Demand Gen Report
By: Christine Preusler
The CMO Council, a network of more than 15,000 marketing executives from a range of global industries, has been dedicated to knowledge exchange, thought leadership, and relationship building for 15 years. The influential group helps members achieve success in a rapidly shifting environment through perks that help them learn, engage, and grow. With enhanced solutions, including new talent sourcing opportunities, on the way, the CMO Council is continually finding new ways to serve its growing membership community, according to Donovan Neale-May, Executive Director.
Dec 3, 2018 - HostingAdvice
By: David Dodd
As customer expectations continue to increase, CMOs are tasked with the ability to understand how the business works economically and competitively, and how the marketing function can effectively support and advance the company’s strategic agenda.
Dec 3, 2018 - Customer Think
By: Krista Garcia
With more small- and medium-sized businesses switching to Amazon Marketplace to sell their products, the platform is becoming an attractive platform for online retailers as it enables them to reach an array of shoppers, while utilizing Amazon’s shipping and fulfillment capabilities.
Nov 27, 2018 - eMarketer
By: Glenn Taylor
The tools that are prized by the modern Chief Marketing Officer (CMO) continue to change as marketing becomes ever more technologically oriented.
Nov 26, 2018 - Retail Touch Points
By: Nick Beardsley
Advancements in cloud technology and AI are driving a seismic shift in customer behaviour towards higher expectations in customer experience, and many companies are going onboard with the trend.
Nov 26, 2018 - Gigabit
By: AMI, Staff
The AMI has negotiated a heavily discounted CMO Council premium content subscription offer for AMI Members with savings of over $AU400. This influential marketing think tank based in the United States curates global market insights and publishes best practice studies, reports and publications. Its 15,000 members in 110 countries control some $500 billion in annual, aggregated marketing spend.
Nov 23, 2018 - AMI
By: CMO Council
The Chief Marketing Officer (CMO) Council launched the Insight Center, a subscription service for marketers seeking real-time global knowledge and intelligence. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99 per year.
Nov 6, 2018 - Destination CRM
By: Bizzcommunity Staff
The Chief Marketing Officer (CMO) Council has set in motion a new subscription service for marketers seeking real-time global knowledge and intelligence in a portal. The Insight Center service is available to CMO Council Premium Members as part of their enhanced membership. Furthermore, the service houses over 1,100 individual marketing facts and statistics, 300+ of the latest senior executive appointments across marketing, a global calendar of industry events, experience and branding and hundreds of curated charts, and graphs and infographics from a range marketing research sources.
Nov 6, 2018 - Bizzcommunity
By: CMO Council
The Chief Marketing Officer (CMO) Council has announced the launch of the Insight Center (www.cmocouncil.org/insight-center), a new subscription service for marketers seeking real-time global knowledge and intelligence in an easy to navigate portal. The new service is available to CMO Council Premium Members as part of their enhanced membership. General access to the Insight Center is available for an annual subscription of $99 USD/year.
Nov 5, 2018 - PR Newswire
By: The Innovation Effect
Innovating around the customer experience is one of the few ways that companies today can stay ahead of competitors and disruptive forces.
Oct 31, 2018 - TTEC
By: Katherine Hays
Marketers and Advertisers cannot afford to put consumer trust at risk in a world of increasing digital communications
Oct 31, 2018 - Entrepreneur
By: SAFRICA 24 Staff
According to new research – entitled “What’s Changing the Way You Travel Today” – undertaken by the CMO Council’s GeoBranding Center and AIG Travel, today’s diverse leisure travelers are smarter, more informed and better prepared than ever before.
Oct 10, 2018 - SAFRICA 24
By: All Travel News Staff
When planning their next journey, it’s still all about “me” as travelers are less likely to be influenced by the social crowd and more moved by their own special interests, safety and security, according to new research, entitled, “What’s Changing the Way You Travel Today,” conducted by the CMO Council in Q3 of 2018.
Oct 10, 2018 - All Travel News