News Coverage

It’s official -- omnichannel engagement reigns supreme among consumers, regardless of generation, region and gender, a new study has revealed. 

Stop trying to figure out which channels you could use. Consumers want them all, according to Critical Channels of Choice, a study by The CMO Council, in partnership with Pitney Bowes.

According to a new CMO Council study, “Critical Channels of Choice,” omnichannel is the preferred method of communication regardless of consumers’ generation, region or gender.

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

Although the world may seem to be transforming into a wholly digital landscape, a study revealed that the most effective approach for customer engagement is an omnichannel one that builds relationships.

More than 85% of the 2,000 global consumers surveyed prefer personal, trusted and reliable omnichannel engagement.

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. 

The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwide Partners.

Are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders has revealed that only one-fifth (20%) of organizations can definitively say yes.

According to the CMO Council’s new report, Reshaping Global Engagement Operations, today’s customer is seeking security, service and localized experiences based on local language and culture.

Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations' drive for centralization versus customers desire for personalization, according to a new CMO Council report.

Marketing Dive: “Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations’ drive for centralization versus customers desire for personalization, according to a new CMO Council report unveiled in a press release.”

The CMO report found that 82% of marketers don’t believe their local intelligence is as good as it could be. 

Missed connections: A new report by the CMO Council warns that companies that centralize their marketing departments are at risk of losing consumer connections in local markets.

Customers today are seeking security, service and localized experiences based on local language and culture, according to the CMO Council.

New CMO Council research reveals major opportunities being missed by marketers.

A new study from the CMO Council and agency network Worldwide Partners finds that many marketers don’t believe their current go-to-market strategies are positioned to engage today’s connected consumer effectively.

A survey of more than 350 marketers by the CMO Council and Worldwide Partners found that only one-fifth think their strategies meet consumers' needs.

CMO Council collaborated with Worldwide Partners to study readiness of marketers to deliver localised experiences.  

El informe de CMO Council revela una batalla por el equilibrio entre las eficiencias de la centralización y la eficacia de la localización a medida que los profesionales del marketing observan los cambios operativos necesarios para alcanzar los objetivos de crecimiento mundial.