Chat Commerce has the potential to completely shift and reshape e-commerce as we know it.  ... More

BrandTotal’s Top Performers charts presents brands that dominated social media that month. Learn what worked and why, how leading brands are generated social media success and more! This Partner Content report covers three main categories: Top ... More

This report highlights key perspectives from 13 marketers that have successfully driven long-term strategic growth. These leading practices are derived from executive deep-dive interviews with marketing leaders at brands experiencing significant grow ... More

Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and sellers in frictionless transactional environments. Inspired by their success, brand marketers are rethinking go-to-market strat ... More

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with ViralGains—assessed where and how marketers are leveraging video at every stage of the customer experience and provides valuable insights from an o ... More

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with Dow Jones—is aimed at determining the impact of digital ad experiences on consumer perceptions and purchase intent and provides valuable insig ... More

This report highlights the challenge global marketers face in modifying brand materials across a growing multitude of touch points, and it demonstrates how can today’s modern marketing leader can accelerate adaptive marketing initiatives.  ... More

As a result of digital content infection, nearly half of all consumers indicate they would rethink purchasing from brands, or even boycott products, if the ads from these brands appeared alongside digital content that offended them. While it is ... More

This report reveals that marketers still lag in creating multi-channel, digital marketing campaigns that reach and resonate with diverse, micro-audiences worldwide. Only 19 percent said they are extremely good or very good in this area. In contrast, ... More

With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mobile advertising delivery. In this study from the Chief Marke ... More

The third annual “APAC Digital Marketing Performance Dashboard” was conducted by the CMO Council in partnership with Adobe. It included a six-month in-field program comprising quantitative surveys with more than 800 marketing executives. ... More

For three years, the CMO Council partnered with Nielsen to survey brands, agencies and media publishers to learn more about how—and where—they’re spending advertising dollars. The latest resulting white paper—titled “The ... More

This study by the CMO Council and Tealium, the leader in real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing techn ... More

As part of a recent study by the Chief Marketing Officer (CMO) Council and SAS—titled “Getting in Sync With Mobile Customers”—leading marketers shared their insights around mobile as a critical component within the marketing t ... More

Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers.   ... More

This strategic report from the CMO Council and Ebiquity suggests that as budgets increase to fund digital marketing campaigns and more personalized customer engagement, marketers now need additional expertise in data analytics, content creation and c ... More

The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are work ... More

This report also provides a view into the characteristics of data-driven, digital marketing integration leaders, as well as an 18-month plan outlined by the experts at Acceleration to kick-start an integrated digital marketing architecture and framew ... More

This report identifies a number of gaps in the customer intelligence process and underscores the importance of arming front-line resources with alerts and insights to capitalize on moments of opportunity. ... More

This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. This includes highlighting successes and giving proven, practical advice.   ... More

The "State of Marketing"—the most valued annual study by the CMO Council—provides an in-depth view of global marketing vitality and direction and serves as a valuable resource tool to help calibrate, prioritize and make a business case fo ... More

This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance and measurement, optimization is possible, even at the most local, one-to-one ... More

As organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the CMO and CIO. ... More

The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. ... More

This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist. ... More

Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of co ... More

Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands ... More

While global consumers have been quick to adopt an immersive mobile lifestyle, marketers have been a bit more cautious about fully committing to mobile relationship marketing (MRM). More brands are launching apps or are establishing mobile-enabled co ... More

Two CMO Council Dinner Dialogue events were held in early 2014 in New York and Los Angeles to discuss the intersection of social, content and business performance. With marketers from brands like Sirius XM, Harper Collins, Johnson & Johnson, Macy ... More

Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be ... More

The Chief Marketing Officer (CMO) Council’s new “CMO Compensation Report” tells all you need to know about chief marketer compensation, with 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the wo ... More

More than ever, businesses must rely on strategic partnering to grow revenue, acquire customers, expand market reach and innovate products, services and customer experiences. But many are struggling to get it right. This report examines the state of ... More

Localized marketing has become a critical area of strategic focus and competitive advantage for brands. Yet, just 12 percent of marketers believe they have highly evolved campaigns and analytics on a local level in contrast to nearly 50 per ... More

This study reveals that ad agencies are struggling to evolve in the digital age, resulting in high turnover of interactive marketing firms. On the flip side, clients lack creative ad scoring systems and formalized campaign metrics. ... More

Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected consumer, according to findings from this study by the CMO ... More