Press Releases
Jul 31, 2013
CMO COUNCIL LAUNCHES CONTENT ROI CENTER WEBSITE TO FURTHER BEST PRACTICES IN CONTENT MARKETING
Increasing Investments in Content Marketing Mandate Greater Focus on Strategies, Tools and Practices to Increase Engagement and ReturnJul 28, 2013
CMO COUNCIL CONTRIBUTES TO DEVELOPMENT OF FUTURE ASIA-PACIFIC MARKETING LEADERSHIP
Partnering With the Smarketing Group of Singapore Management University, the CMO Council’s Asia-Pacific Advisory Board Provides Firsthand Knowledge to Aspiring Marketing LeadersJun 3, 2013
B2B MARKETERS MUST IMPROVE RELEVANCE AND PERFORMANCE OF DIGITAL CONTENT, NOTES NEW CMO COUNCIL STUDY
Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content SourcingMay 9, 2013
CMO COUNCIL PARTNERS WITH FUNMOBILITY TO LAUNCH FIRST EVER CMO COUNCIL GLOBAL MOBILE MARKETING NEWS APP
New Mobile App for iOS and Android Devices Delivers CMO Council News, Events and Content to On-the-Move Chief Marketing OfficersApr 23, 2013
SENIOR MARKETERS CALL FOR BETTER MEASUREMENT OF EVENT VALUE; NEW TECHNOLOGIES HELPING, REVEALS NEW CMO COUNCIL STUDY
New CMO Council Report on Event Marketing Underscores Central Role in Customer Engagement, but Senior Marketers Want Better Tracking of Business ROI to Justify Future InvestmentsApr 4, 2013
CMO COUNCIL TAPS VOICE-TO-TEXT INNOVATOR FOR TRANSCRIPTION SERVICES
New Partnership With TranscribeMe Enables Faster Turnaround and Sharing of Global Thought Leadership ContentApr 2, 2013
CMO COUNCIL FINDS BIG DATA CRITICAL TO CUSTOMER-CENTRIC CULTURES
New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over BudgetMar 11, 2013
CMO COUNCIL'S LATEST ISSUE OF PEERSPHERE FEATURES GLOBAL MARKETING ROUNDUP
CMO Council Releases Q1 2013 Edition of Its Peer-Powered Quarterly Journal for Digital DownloadMar 6, 2013
CMO COUNCIL TEAMS WITH NETLINE FOR CONTENT SYNDICATION
Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROIFeb 20, 2013
BRAND CAMPAIGN AUTOMATION KEY TO DRIVING CHANNEL AND FIELD SALES EFFECTIVENESS IN EXPANDING SOCIAL, MOBILE AND LOCAL MARKETING WORLD
New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Engagement Through Local Sales NetworksJan 24, 2013
TELCO MARKETERS EYE OVER-THE-TOP PLAYERS AS OPPORTUNITY, NOT THREAT; PROVIDERS LOOK TO BOOST REVENUES THROUGH PARTNERSHIPS AND ALLIANCES
Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service ModelDec 3, 2012
POSITIVE OUTLOOK FOR CHIEF MARKETERS GLOBALLY; SALARIES UP, BONUSES TIED TO PERFORMANCE
CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the WorldNov 27, 2012
CMO COUNCIL OFFERS MARKETING LEADERSHIP SELF-AUDIT
Uses 4P Assessment and Advancement Model from Thomas Barta ConsultingNov 20, 2012
BUDGET RESTRICTIONS AND TALENT SHORTAGE FAIL TO DAMPEN CONFIDENCE IN DIGITAL MARKETING AS TRANSFORMATION CONTINUES ACROSS ASIA - PACIFIC
New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More EffectivelyOct 30, 2012
CMO COUNCIL LAUNCHES CONTENT ROI CENTER TO ASSESS AND IMPROVE THE RETURN ON CONTENT MARKETING INVESTMENTS
Council to Engage Marketing Leaders in Dialogue on Best PracticesOct 17, 2012
CMO COUNCIL'S PEERSPHERE DEVOTES COVER STORY TO EVOLVING ROLE OF CHIEF MARKETERS
CMO Council Releases Second Edition of Its Peer-Powered Quarterly Journal for Digital DownloadOct 9, 2012
ENGAGE AT EVERY STAGE: THE NEW MOBILE MARKETING MANDATE
New CMO Council Study Explores Global Brand Uptake of Mobile Relationship Marketing; Brand Interaction Now in the Hands of More Savvy and Socially Connected ConsumersAug 29, 2012
MOBILE PHONE USERS LACK LOYALTY BUT RELY HEAVILY ON SERVICES
Watch Out Carriers, Expect More Vocal and Visible Complaints From Consumers Mad About Bad Experiences, Hidden Fees, and Poor Service Quality, Reports CMO CouncilJul 23, 2012
ASIA- PACIFIC COMPANIES USING ADVANCED ANALYTICS TO BE MORE CUSTOMER- CENTRIC
CMO Council Dialogues Reveal Top Marketers Are Being Challenged to Filter Vast Volumes of Customer Data in Efforts to Make Their Brands More Knowledgeable, Relevant, and ValuedJun 28, 2012