Press Releases
Nov 11, 2009
CMO COUNCIL INAUGURATES NEW LATIN AMERICAN ADVISORY BOARD AT REGIONAL GATHERING OF SALES AND MARKETING LEADERS
CMO Council Convenes in San Juan, Puerto Rico for First in a Series of Meetings With Marketers from PR, Mexico, Brazil, Argentina, Chile, Peru, Colombia and UruguaySep 14, 2009
NON-PROFITS BENEFIT FROM NEW
Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing Market Research Surveys, StuAug 3, 2009
COMPETITIVE CRUNCH AND CONVERGENCE IN COMMUNICATION MARKETPLACE FUELING INCREASED CUSTOMER CHRUN, TESTING LOYALTY
New Study by the CMO Council and the Customer Experience Board Highlights Critical Need For Improved Customer Retention and Handling to Staunch DefectionsJun 25, 2009
CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN IN THE MIDDLE EAST
Newly formed Middle East Advisory Board will convene in Dubai on October 12 to kick off CMO Summit Middle EastJun 22, 2009
MAJOR STUDY FINDS EXTENSIVE CONSUMER DEFECTION DILEMMA FACING PACKAGED GOODS INDUSTRY
Pointer Media Network and CMO Council Study Reveals Less Than Half of Highly Loyal Consumers Stay Loyal Year-to-YearJun 11, 2009
CMO COUNCIL TURNS AN EYE TO ONLINE ROI
Forms Online Marketing Performance Institute to advance chief marketer knowledge and assessment of interactive marketing effectivenessJun 4, 2009
CMO COUNCIL TO KEYNOTE AT INFOPRINT
Two-day event focused on educating customers on value of integrating new marketing techniques in print mixMay 27, 2009
CMO COUNCIL SET TO DEFINE AND STREAMLINE THE MARKETING SUPPLY CHAIN
Launches Marketing Supply Chain Institute with Deep Dive into Marketing Consumables Supply Chain ManagementMay 14, 2009
CMO Council to Do Major Loyalty Level Set
Partners with InfoPrint Solutions Company to Calibrate How Marketers are Getting a Business Lift From LoyaltyMay 11, 2009
TRADEMARK TRESPASSING AND KNOCK-OFF NIGHTMARES ARE BIG CHALLENGES FOR BRAND MARKETERS
New CMO Council Study on Protection from Brand Infection Reveals Marketers Fear Poor Economy Will Encourage Spread of Brand Fakes, Frauds and InfringementsApr 22, 2009
PARTNERSHIP WITH PUERTO RICO'S LEADING SALES AND MARKETING GROUP EXPAND CMO COUNCIL PRESENCE IN THE CARIBBEAN
Apr 15, 2009
ONLY VISIONARY CUSTOMER-CENTRIC LEADERS NEED APPLY
CMO Council Members Unravel the Core DNA of a CMOMar 17, 2009
Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates
CMO Council's Marketing Outlook '09 Report Reveals Retaining and Training of Key Staff Critical in New Digital World; Limited Agency Turnover and Changes Are PlannedMar 16, 2009
Milestone Thought Leadership Campaign Launches to Help Service Providers Exceed Customer Expectations Via Improved Management of the Customer Experience
CMO Council's New Customer Experience Board Initiative to Drive Best Practices for Delivering on Brand Promises and User Satisfaction LevelsFeb 23, 2009
Global Marketing is Today's Most Complex and Challenged Busines Operational Unit, Says CMO Council Report
Marketers, Challenged by Change-Adverse Cultures and Lack of Cross-Functional Automation, are Tasked to Repair Fragmented Operations that Constrain Go-To-Market Efficiency and Effective Customer EngagJan 26, 2009