Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

May 17, 2011

MARKETING INNOVATION AWARDS ANNOUNCED BY MERKLE AND THE CMO COUNCIL

Honors to be presented at 8th Annual CRM Executive Summit

More

Mar 24, 2011

CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN FOR LATIN AMERICAN REGION

Knight to spearhead regional activities to expand CMO Council presence in Latin America

More

Mar 23, 2011

CMO COUNCIL LAUNCHES MAJOR CAMPAIGN TO ADDRESS SUBSCRIBER COMPLEXITY IN GLOBAL COMMUNICATIONS MARKETS

Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice

More

Feb 24, 2011

BANK MARKETERS IN AUSTRALIA STRUGGLE WITH ANALYTICS AND INSIGHTS AS CUSTOMERS DEMAND MORE ADDED-VALUE SERVICES, REPORTS CMO COUNCIL

As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and Relevant

More

Feb 22, 2011

CMO COUNCIL STUDY REVEALS SALES GROUPS HOARD MARKETING CONSUMABLES TO CIRCUMVENT INEFFECTIVE MARKETING SUPPLY CHAIN OPERATIONS

Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales Effectiveness

More

Feb 7, 2011

NEW CMO COUNCIL STUDY IDENFTIFIES TOP 10 WAYS TO ADD VALUE ACROSS MARKETING ECOSYSTEM

More than 25 Global Brands Contribute to New Strategic Brief on How to Increase Global Marketing Ecosystem Effectiveness and Alignment

More

Jan 10, 2011

NEW CMO COUNCIL ASSESSMENT TOOL TRACKS POTENTIAL SAVINGS THROUGH STREAMLINED MARKETING SUPPLY CHAIN OPERATIONS

CMO Council Teams With Marketing Supply Chain Experts NVISION® To Help Marketers Achieve New Year's Operational Optimization Resolutions

More

Dec 8, 2010

CMO SUMMIT TO KICK OFF WITH CALL FOR C-SUITE SYNCHRONIZATION BY ACCENTURE EXECUTIVE

Senior Marketing Leaders Gather for Elite Retreat in Silicon Valley to Map Ways for CMOs to Improve Cross-Functional Interaction to Satisfy Customer Needs

More

Nov 16, 2010

COMPANIES IN CRISIS: REDUCING RISKS AND MANAGING REPUTATIONS

2010 CMO Council CMO Summit Session Addresses Corporate Incident Response and CMO's Role in Rallying and Coordinating Response

More

Oct 27, 2010

CULTURAL DNA TRANSFORMATION TO TAKE CENTER STAGE AT CMO SUMMIT

Brand Leaders from Juniper Networks, Denny's Restaurants, Taleo and Franke to Discuss Corporate Dedication to Customer Experience and Change Management

More

Oct 8, 2010

CMO COUNCIL AND BPI NETWORK TO PARTNER WITH ASIA-PACIFIC BUSINESS AND TECHNOLOGY REPORT

Leading Publisher and Affinity Networks to Further Knowledge Transfer and Insight Gathering in a Dynamic Regional Economy

More

Sep 27, 2010

INSURANCE MARKETERS TOO FOCUSED ON ACQUISITION, MISSING WAYS TO MONETIZE EXISTING POLICY HOLDERS, REPORTS CMO COUCIL

New Study Shows Consumers Open to Consolidating Policies With Insurers and Buying Additional Products If Marketers Focused More on Retention, Cross-Sell and Up-sell

More

Aug 17, 2010

CMO COUNCIL TACKLES INEFFICIENT MARKETING SUPPLY CHAIN STRATEGY

Partners with NVISION® to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational Optimization

More

Jul 13, 2010

CMO COUNCIL EXPANDS ASIA PRESENCE WITH NEW LEADERSHIP GROUP IN INDIA, AND REGIONAL EVENT HUB IN SINGAPORE

Hosts Asia Advisory Board Meeting at Singapore Management University on July 22; Launches New Web Site and Programs Focused on Indian Sub-Continent

More

Jun 25, 2010

SOUTH AFRICA SCORES USER-GENERATED ADS FROM ZOOPPA COMMUNITY

Zooppa Announces Winners of

More

Jun 7, 2010

CMO COUNCIL EXPANDS PROGRAMS + PRESENCE IN AFRICA

Geo expansion in sub-Saharan Africa has become a top priority for multi-national brands and new global contenders from China, India, Korea, Japan, Taiwan, South Africa, Turkey and the UAE

More

May 17, 2010

PERFORMANCE INNOVATION A KEY REQUIREMENT TO COMPETE EFFECTIVELY IN EMERGING MARKETS

BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing Countries

More

Apr 26, 2010

NEW STUDY SHOWS HIGH ANGUISH AND ANXIETY WITH COMPUTER TECH SUPPORT DUE TO LONG LAG TIME, LACK OF READY RESOLUTION

Digitally Dependent Consumers Stressed About Losing Days of Downtime

More