Press Releases
Sep 15, 2021
NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY
BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk ManagementAug 17, 2021
FUTURE OF MARTECH DEPENDS ON CMO-CIO RELATIONSHIP
New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech PerformanceJul 13, 2021
CMOS AT RISK OF GETTING LEFT BEHIND IN DIGITAL MARKETING
New CMO Council Research Reveals How Collaborative Marketing With Partners Leads To Better Data Insights And Business OutcomesJun 15, 2021
CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS
Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modernization Biggest NeedMay 20, 2021
CMO COUNCIL ENTERS INTO STRATEGIC MARKETING PARTNERSHIP WITH LEADING BRAND INTELLIGENCE PROVIDER BRANDTOTAL
Members will benefit from new competitive brand intelligence data and actionable insights for creative, media, and brand marketing executivesMay 11, 2021
NEW REPORT FINDS CMOS AT RISK OF MISSING REVENUE TARGETS
New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center of the sales actionMar 23, 2021
GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE
86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of ExpertiseMar 2, 2021
NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitabilityJan 28, 2021
NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire CustomersJan 25, 2021
CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA
Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and ContentNov 17, 2020
BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon BrandsSep 22, 2020
MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and ActionsSep 16, 2020
New Report Finds That Brand Leaders Are Seeking More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketingJun 11, 2020
CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive DynamosMay 28, 2020
CMO Compensation: Erosion, Stagnation or Elevation in 2020?
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO CouncilMay 18, 2020
CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and EcommerceMar 31, 2020
81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS
Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyaltyMar 30, 2020
CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS
Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Recover from Downturn and Disruption of Viral PandemicMar 25, 2020
MARKETERS STRUGGLE TO MAKE INFORMED DECISIONS DURING CHAOS
New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery MovesMar 24, 2020