Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Jan 23, 2012

AD AGENCIES STRUGGLING TO EVOLVE IN DIGITAL AGE, REPORTS CMO COUNCIL; CLIENTS EXPERIENCE HIGH TURNOVER OF INTERACTIVE MARKETING FIRMS

New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital

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Dec 20, 2011

NEW REPORT RATES BANK COMMUNICATIONS EFFECTIVENESS DURING A YEAR OF GLOBAL FINANCIAL TURMOIL

CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time

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Dec 7, 2011

CMO COUNCIL STUDY REVEALS CONSUMERS WANT BETTER EXPERIENCE, DEEPER ENGAGEMENT, AND MORE VALUE FROM BRANDS THROUGH SOCIAL MEDIA

Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media

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Oct 31, 2011

TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE

New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance

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Oct 16, 2011

CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011

Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers Attending

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Oct 11, 2011

NEW REPORT REVEALS OPPORTUNITIES FOR BANK MARKETERS TO FIND NEW ROUTES TO REVENUE BEYOND LEVYING FEES FOR BASIC BANKING SERVICES

CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and Delivering

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Sep 29, 2011

BILL OGLE, CMO OF MOTOROLA MOBILITY TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON

Opens Second Day of MMAF with CMO Council State of Marketing Report and Mobile Relationship Marketing Campaign Highlights

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Sep 6, 2011

CMO COUNCIL TO PUBLISH PEER-POWERED JOURNAL FOR PRINT AND DIGITAL MEDIA FORMATS

Previews PeerSphere Magazine at GRAPH EXPO 2011 and Announces Partnerships with Quark, Ricoh, and Frederic Printing to Extend Reach Across Print, Web, Email, and Digital Devices

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Aug 16, 2011

CMO Council Study Sees Marketing Supply Chain Materials Gaps Detracting from Retail Effectiveness

Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized Needs

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Jul 18, 2011

OPERATIONAL TRANSFORMATION SETS STAGE FOR RENEWED COMMITMENT TO MARKETING PERFORMANCE MEASUREMENT, REPORTS CMO COUNCIL

Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability

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Jul 11, 2011

GLOBAL OPERATORS BESET BY MISLIGNMENT AND LEGACY MINDSET, IGNORING ROUTES TO REVENUE, AND STRUGGLING WITH USING SUBSCRIBER DATA TO IMPROVE CUSTOMER EXPERIENCE

New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach

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May 23, 2011

UTILITY MARKETERS DEPLOYING DATA-DRIVEN SOLUTIONS TO LEAD WALLET-WEARY CUSTOMERS BEYOND BILLING BLUES AND METER FRUSTRATION

New CMO Council Study Shows Messaging and Content Can Grab Attention But Relevance and Targeted Engagements Activates Advocates and Addresses Service Demands

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May 18, 2011

CHIEF MARKETERS ADJUSTING TO NEW ROLE AS CHANGE AGENTS AND CATALYSTS FOR CORPORATE PURPOSE AND FUNCTIONAL SYNERGY

New Study by CMO Council Suggests Patronage, Partnership and Performance Are Key to CMO Success as Pressure Mounts to Transform Global Marketing Groups

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May 17, 2011

MARKETING INNOVATION AWARDS ANNOUNCED BY MERKLE AND THE CMO COUNCIL

Honors to be presented at 8th Annual CRM Executive Summit

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Mar 24, 2011

CMO COUNCIL APPOINTS ADVISORY BOARD CHAIRMAN FOR LATIN AMERICAN REGION

Knight to spearhead regional activities to expand CMO Council presence in Latin America

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Mar 23, 2011

CMO COUNCIL LAUNCHES MAJOR CAMPAIGN TO ADDRESS SUBSCRIBER COMPLEXITY IN GLOBAL COMMUNICATIONS MARKETS

Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice

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Feb 24, 2011

BANK MARKETERS IN AUSTRALIA STRUGGLE WITH ANALYTICS AND INSIGHTS AS CUSTOMERS DEMAND MORE ADDED-VALUE SERVICES, REPORTS CMO COUNCIL

As Local Bank Industry Faces New Proposals to Increase Competition, Marketers Need to Focus on Retention But Lack Insights to Make Services More Personal and Relevant

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