Press Releases

Jan 24, 2013

TELCO MARKETERS EYE OVER-THE-TOP PLAYERS AS OPPORTUNITY, NOT THREAT; PROVIDERS LOOK TO BOOST REVENUES THROUGH PARTNERSHIPS AND ALLIANCES

Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Model

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Dec 3, 2012

POSITIVE OUTLOOK FOR CHIEF MARKETERS GLOBALLY; SALARIES UP, BONUSES TIED TO PERFORMANCE

CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the World

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Nov 27, 2012

CMO COUNCIL OFFERS MARKETING LEADERSHIP SELF-AUDIT

Uses 4P Assessment and Advancement Model from Thomas Barta Consulting

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Nov 20, 2012

BUDGET RESTRICTIONS AND TALENT SHORTAGE FAIL TO DAMPEN CONFIDENCE IN DIGITAL MARKETING AS TRANSFORMATION CONTINUES ACROSS ASIA - PACIFIC

New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More Effectively

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Oct 30, 2012

CMO COUNCIL LAUNCHES CONTENT ROI CENTER TO ASSESS AND IMPROVE THE RETURN ON CONTENT MARKETING INVESTMENTS

Council to Engage Marketing Leaders in Dialogue on Best Practices

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Oct 17, 2012

CMO COUNCIL'S PEERSPHERE DEVOTES COVER STORY TO EVOLVING ROLE OF CHIEF MARKETERS

CMO Council Releases Second Edition of Its Peer-Powered Quarterly Journal for Digital Download

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Oct 9, 2012

ENGAGE AT EVERY STAGE: THE NEW MOBILE MARKETING MANDATE

New CMO Council Study Explores Global Brand Uptake of Mobile Relationship Marketing; Brand Interaction Now in the Hands of More Savvy and Socially Connected Consumers

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Aug 29, 2012

MOBILE PHONE USERS LACK LOYALTY BUT RELY HEAVILY ON SERVICES

Watch Out Carriers, Expect More Vocal and Visible Complaints From Consumers Mad About Bad Experiences, Hidden Fees, and Poor Service Quality, Reports CMO Council

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Jul 23, 2012

ASIA- PACIFIC COMPANIES USING ADVANCED ANALYTICS TO BE MORE CUSTOMER- CENTRIC

CMO Council Dialogues Reveal Top Marketers Are Being Challenged to Filter Vast Volumes of Customer Data in Efforts to Make Their Brands More Knowledgeable, Relevant, and Valued

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Jun 28, 2012

New Book, Precision Marketing: Maximizing Revenue Through Relevance, Exposes Need to Drive Advocacy and Loyalty with Customer-Centric Engagements

CMO Council Executive Director Donovan Neale-May Pens Forward for Release by Sandra Zoratti and Lee Gallagher

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May 29, 2012

Mandate To Embrace And Execute On Digital Marketing Tops Strategic Agenda Of C-Suite And Line-Of-Business Leaders, Reports CMO Council

Doing More With Customer Data and Priming Sales Pipeline Has Most Appeal to Management Teams Seeking Better Targeting, Website Performance, and Search Effectiveness

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Apr 5, 2012

Premiere Edition Of PeerSphere Available

The CMO Council Journal - Now Available for Download

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Apr 3, 2012

CMO COUNCIL ANNOUNCES Q1 ADDITIONS TO REGIONAL ADVISORY BOARDS

The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter

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Jan 23, 2012

AD AGENCIES STRUGGLING TO EVOLVE IN DIGITAL AGE, REPORTS CMO COUNCIL; CLIENTS EXPERIENCE HIGH TURNOVER OF INTERACTIVE MARKETING FIRMS

New Study Reveals Clients Lack Creative Ad Scoring Systems and Formalized Campaign Metrics; Just 9 Percent of Marketers Say Traditional Agencies Have Been Good at Migrating to Digital

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Dec 20, 2011

NEW REPORT RATES BANK COMMUNICATIONS EFFECTIVENESS DURING A YEAR OF GLOBAL FINANCIAL TURMOIL

CMO Council Survey of 120 Bank Marketers Highlights Need for Greater Customer Reassurance and Use of New Digital Media to Engage, Educate, and Inform in Real Time

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Dec 7, 2011

CMO COUNCIL STUDY REVEALS CONSUMERS WANT BETTER EXPERIENCE, DEEPER ENGAGEMENT, AND MORE VALUE FROM BRANDS THROUGH SOCIAL MEDIA

Opportunities Abound for Companies to Create Business Advantage and Maximize Advocacy By Better Engaging Customers with Social Media

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Oct 31, 2011

TRADITIONAL MEDIA LAGGING IN SHARE OF LOCALIZED MARKETING SPEND; EXPERIENTIAL, DIRECT AND DIGITAL PROGRAMS SEEN AS MORE EFFECTIVE

New Study by CMO Council Provides In-Depth View of How Brands Are Using Localization Technologies and Embracing New Ways to Drive Channel and Field Sales Performance

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Oct 16, 2011

CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011

Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers Attending

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Oct 11, 2011

NEW REPORT REVEALS OPPORTUNITIES FOR BANK MARKETERS TO FIND NEW ROUTES TO REVENUE BEYOND LEVYING FEES FOR BASIC BANKING SERVICES

CMO Council Study Shows Bank Customers Weary of Fees With No Additional Service But Open to Upgrading Services; Consumers Say They Want Help with Financial Education, Wealth Management and Delivering

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