Report

Strategy 2017: Are You Asking the Right Questions to Get Customer Experience Right?

While marketers made great strides in taking ownership of customer experience (CX) strategies in 2016, recent research from the CMO Council reveals that 49 percent of marketers believe they are only able to deliver connected, personalized, data-led experiences only some of the time ... More

Press Releases

Apr 23, 2013

SENIOR MARKETERS CALL FOR BETTER MEASUREMENT OF EVENT VALUE; NEW TECHNOLOGIES HELPING, REVEALS NEW CMO COUNCIL STUDY

New CMO Council Report on Event Marketing Underscores Central Role in Customer Engagement, but Senior Marketers Want Better Tracking of Business ROI to Justify Future Investments

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Apr 4, 2013

CMO COUNCIL TAPS VOICE-TO-TEXT INNOVATOR FOR TRANSCRIPTION SERVICES

New Partnership With TranscribeMe Enables Faster Turnaround and Sharing of Global Thought Leadership Content

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Apr 2, 2013

CMO COUNCIL FINDS BIG DATA CRITICAL TO CUSTOMER-CENTRIC CULTURES

New Study Reveals Total Partnership and Collaboration Between Marketing and IT Often Stymied by Lack of Common Definition of Customer Centricity and Battles Over Budget

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Mar 11, 2013

CMO COUNCIL’S LATEST ISSUE OF PEERSPHERE FEATURES GLOBAL MARKETING ROUNDUP

CMO Council Releases Q1 2013 Edition of Its Peer-Powered Quarterly Journal for Digital Download

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Mar 6, 2013

CMO COUNCIL TEAMS WITH NETLINE FOR CONTENT SYNDICATION

Partnership Expands Distribution of Thought Leadership Reports to 15,000 Web Publishing Channels; Adds Precision Targeting and Reporting Capability to Maximize Content ROI

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Feb 20, 2013

BRAND CAMPAIGN AUTOMATION KEY TO DRIVING CHANNEL AND FIELD SALES EFFECTIVENESS IN EXPANDING SOCIAL, MOBILE AND LOCAL MARKETING WORLD

New CMO Council Report Finds Challenges in Localization Strategies As Chief Marketing Officers Look to Use New Digital Channels to Support Customer Engagement Through Local Sales Networks

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Jan 24, 2013

TELCO MARKETERS EYE OVER-THE-TOP PLAYERS AS OPPORTUNITY, NOT THREAT; PROVIDERS LOOK TO BOOST REVENUES THROUGH PARTNERSHIPS AND ALLIANCES

Research Sponsored by HP Shows Marketers Are Enthusiastic About Owning Customer Experience; Call for New Views Into Customer Intelligence and Behaviors to Optimize Subscriber Pricing and Service Model

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Dec 3, 2012

POSITIVE OUTLOOK FOR CHIEF MARKETERS GLOBALLY; SALARIES UP, BONUSES TIED TO PERFORMANCE

CMO Council's State of Marketing 2012 Report Maps Spending Plans, Details Functional Vitality and Progress in All Regions of the World

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Nov 27, 2012

CMO COUNCIL OFFERS MARKETING LEADERSHIP SELF-AUDIT

Uses 4P Assessment and Advancement Model from Thomas Barta Consulting

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Nov 20, 2012

BUDGET RESTRICTIONS AND TALENT SHORTAGE FAIL TO DAMPEN CONFIDENCE IN DIGITAL MARKETING AS TRANSFORMATION CONTINUES ACROSS ASIA - PACIFIC

New Study From CMO Council and Adobe Shows High Hopes and Increasing Management Support for Investment as Marketers Commit to Digital Marketing to Engage Consumers More Effectively

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Oct 30, 2012

CMO COUNCIL LAUNCHES CONTENT ROI CENTER TO ASSESS AND IMPROVE THE RETURN ON CONTENT MARKETING INVESTMENTS

Council to Engage Marketing Leaders in Dialogue on Best Practices

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Oct 17, 2012

CMO COUNCIL'S PEERSPHERE DEVOTES COVER STORY TO EVOLVING ROLE OF CHIEF MARKETERS

CMO Council Releases Second Edition of Its Peer-Powered Quarterly Journal for Digital Download

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Oct 9, 2012

ENGAGE AT EVERY STAGE: THE NEW MOBILE MARKETING MANDATE

New CMO Council Study Explores Global Brand Uptake of Mobile Relationship Marketing; Brand Interaction Now in the Hands of More Savvy and Socially Connected Consumers

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Aug 29, 2012

MOBILE PHONE USERS LACK LOYALTY BUT RELY HEAVILY ON SERVICES

Watch Out Carriers, Expect More Vocal and Visible Complaints From Consumers Mad About Bad Experiences, Hidden Fees, and Poor Service Quality, Reports CMO Council

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Jul 23, 2012

ASIA- PACIFIC COMPANIES USING ADVANCED ANALYTICS TO BE MORE CUSTOMER- CENTRIC

CMO Council Dialogues Reveal Top Marketers Are Being Challenged to Filter Vast Volumes of Customer Data in Efforts to Make Their Brands More Knowledgeable, Relevant, and Valued

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Jun 28, 2012

New Book, Precision Marketing: Maximizing Revenue Through Relevance, Exposes Need to Drive Advocacy and Loyalty with Customer-Centric Engagements

CMO Council Executive Director Donovan Neale-May Pens Forward for Release by Sandra Zoratti and Lee Gallagher

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May 29, 2012

Mandate To Embrace And Execute On Digital Marketing Tops Strategic Agenda Of C-Suite And Line-Of-Business Leaders, Reports CMO Council

Doing More With Customer Data and Priming Sales Pipeline Has Most Appeal to Management Teams Seeking Better Targeting, Website Performance, and Search Effectiveness

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Apr 5, 2012

Premiere Edition Of PeerSphere Available

The CMO Council Journal - Now Available for Download

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Apr 3, 2012

CMO COUNCIL ANNOUNCES Q1 ADDITIONS TO REGIONAL ADVISORY BOARDS

The Chief Marketing Officer (CMO) Council has announced new additions to its Advisory Boards in North America, Latin America, Europe, Middle East, Africa, Asia Pacific and India for the first quarter

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