Press Releases

Jan 23, 2024

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

CMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Big Customer Accounts 

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Oct 10, 2023

CMO COUNCIL TO ADVANCE LEAD REVENUE SCIENCE PRACTICES AND IMPROVE ACCOUNT MARKETING PERFORMANCE IN B2B SECTOR

Thought Leadership Initiative to Develop Certified Lead Evaluation and Assurance Process (LEAP) Using Augmented Actionable Intelligence Technologies and Best Practice Model

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Sep 19, 2023

MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG

New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition

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Jun 6, 2023

IMC TEAMS WITH GLOBAL CMO COUNCIL TO FURTHER MARKETING LEADER PROWESS AND PERFORMANCE IN AFRICA

The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council

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May 11, 2023

66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH

New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

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Apr 18, 2023

SALES AND MARKETING LEADERS SEEK BETTER COLLABORATION TO DRIVE REVENUE GROWTH, SAYS CMO COUNCIL REPORT

New Research Finds 70% of CMOs Are Not Very Confident in Current Sales & Marketing Models

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Jan 11, 2023

2 OUT OF 3 MARKETERS LACK CONFIDENCE IN MEDIA MARKETING AND ADVERTISING STRATEGY

New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes ThroughAdvertising

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Dec 13, 2022

EXECUTIVES GIVE ENTERPRISE LEADERS POOR MARKS FOR STRATEGICALLY EXECUTING DIGITAL TRANSFORMATION

Only 12 percent of CEOs Seen as Strategic and Adept at Evaluating and Implementing New Technologies for Competitive Gain and Growth

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Dec 8, 2022

ONLY 1 IN 7 MARKETERS HAVE DIGITAL INFRASTRUCTURE TO DELIVER MATURE HYBRID CX

New CMO Council Research, in Partnership with SAS, Reveals Shortcomings in Current CX Strategies for Winning and Retaining Customers

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Dec 5, 2022

CROSS-CULTURAL MARKETER AND FORMER CEO CHAIRS CMO COUNCIL ADVISORY BOARD IN EUROPE

Ricardo Oberlander to Help Mentor and Guide CMO Council Members

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Nov 8, 2022

Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products Companies

Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer Expectations

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Oct 18, 2022

NATIONAL MARKETERS LACK VISION INTO LOCAL DEMAND

New CMO Council Research Reveals a National Marketing Blind Spot in Local Partner Marketing Performance

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Jul 12, 2022

NEARLY TWO-THIRDS OF GLOBAL MARKETERS LACK CONFIDENCE IN THEIR DATA, ANALYTICS, INSIGHTS

New CMO Council Research Reveals High-Velocity Data Marketing Shortcomings in Data Access, Adaptability, Agility and AI Pervasiveness

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Jun 7, 2022

CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

New CMO Council Research Finds Opportunity For CMOs To Optimize Sourcing Through Procurement

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Feb 1, 2022

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Customer Engagement

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Nov 18, 2021

Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report

Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season

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Nov 1, 2021

NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID

Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Engagement and Customer Help

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Oct 12, 2021

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Consumers by the BPI Network and CMO Council

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Sep 28, 2021

NEW REPORT FINDS OPPORTUNITY TO CREATE RICHER CX

New CMO Council research finds marketers need to overcome data silos and AI skills hurdles in race to ideal CX

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