HIGHLIGHTS

Be an ADEPT Traveler

Care Less About Travel Stress

Building Brands That Attract + Engage Fans

How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers

Gaining Traction Through Each Customer Interaction

Achieving Business Impact With Customer Engagement Optimization

Aug 30, 2016

NEW RESEARCH HIGHLIGHTS PET PEEVES OF TRAVELERS AND WAYS TO CARE LESS ABOUT TRAVEL STRESS

Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience More

Jul 26, 2016

NEW CMO COUNCIL REPORT EXPLORES HOW BRANDS CAN CULTURALLY ATTRACT AND ENGAGE FANS

PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers More

Jul 8, 2016

DIGITAL SKILLS GAPS IMPEDE MARKETING AUTOMATION GAINS

CMO Council eMagazine Cover Story Underscores Need for Organizations to Train for Digital Marketing Gain; Studies Show Companies Lag In Growing Capabilities of Digital Teams More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    CMO Council Report: Learn What Your Customer Cares About

    CMO.com

    When you think about some of the world’s most admired brands--Coca-Cola, Nike, Red Bull, for example--they all share the ability to remain relevant, authentic, and unique in a rapidly evolving a ... More

    How Brands Can Attract and Engage Fans

    Media Avataar

    PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers ... More

    Executive Appointments

    PANDORA

    Nick Bartle

    Chief Marketing Officer

    ZYNGA

    Doug Scott

    Chief Marketing Officer

    NEIMAN MARCUS

    Carrie Fisher

    SVP and Chief Marketing Officer

    BAYSHORE NETWORKS

    Kirby Wadsworth

    Chief Marketing Officer