HIGHLIGHTS

Establishing and Enriching the Content Supply Chain

Aligning Campaigns, Content and the Customer for Exceptional Experience

Empowering the Data-Driven Customer Strategy

Addressing Customer Engagement From the Foundation Up

Strategy 2017

Are You Asking the Right Questions to Get Customer Experience Right?

Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences More

Dinner Dialogue

JUN
1

Context, Commerce + Customer: Best Practices To Exceed Expectations (Frankfurt)

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

2017-06-01 18:30:00 2017-06-01 19:30:00 Europe/Berlin Context, Commerce + Customer: Best Practices To Exceed Expectations (Frankfurt) According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. Frankfurt CMO Council cmoteam@cmocouncil.org

Webcast

JUN
15

Putting the Customer Into Context

Although brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges in meeting customer expectations.

2017-06-15 06:00:00 2017-06-15 07:00:00 America/Los_Angeles Putting the Customer Into Context Although brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges in meeting customer expectations. CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Why Customer Experience Can Make or Break Your Business

    Adweek

    Stop marketing and start engaging. ... More

    2017’s Top 4 Sales Trends

    SMM

    “Sell more. Sell faster.” Surely you heard some variation of that directive during 2017 sales kickoff season. The question is, how? ... More

    Executive Appointments

    FIJI AIRWAYS

    Marc Cavaliere

    Chief Marketing Officer

    CALLIDUS

    Andres Botero

    Senior Vice President and Chief Marketing Officer

    ADOBE

    Sunder Madakshira

    Head of Marketing

    MULESOFT

    Shay Mowlem

    Chief Marketing Officer