Program Overview

Geobranding Center

Global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide

The GeoBranding center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. A series of research initiatives explore the impact, value and outcomes of GeoBranding campaigns.

The GeoBranding center explores the world of marketing through the lens of individual countries and cultures. Through the exploration of topics such as economic development and its impact on tourism; the branding of places of origin as it relates to the promotion of individual products, global events that draw diverse crowds from around the world, and the impacts and ramifications of travel restrictions, trends and cultural shifts, the GeoBranding center serves to celebrate and bring awareness to efforts of marketing, tourism, trade and development around the world.

Research: Survey & Reports

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Curated Facts & Stats

At least 32 cities across China are now under full or partial lockdown, impacting up to 220 million people.

Source: CNN

66 percent of individuals said that fuel prices will force them to cancel or at least limit road trips this year.

71% of Americans are expecting to spend more annually on travel than before the pandemic to make up for lost time.

Source: PR Newswire
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Curated Reading

Program Themes

  • Business Intelligence
  • Segmentation
  • Global Trends
  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Africa
  • Middle East
  • India
  • Global Expansion
  • Emerging Markets
  • Region Economic Statistics

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