Making Content Marketing Convert
This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise s ... More
Leveraging the power of content to drive business opportunities and grow brand presence
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NetLine is the world leader in business content syndication aimed at driving buyer engagement, customer lead acquisition and sales pipeline performance. Its Precision Targeting Engine™ and global multi-channel network of more than 15,000 website properties enable BtoB marketers to reach a diverse audience of more than 75 million business professionals across 350-plus industry sectors. NetLine’s multi-channel content delivery model allows for brand customization, content adaptation and flexible market access through publisher websites, expert blogs, email, search engines, social media networks, e-newsletters and mobile. Founded in 1994, NetLine Corporation is privately held and headquartered in Los Gatos, California, with operations across the globe. For more information, visit www.netline.com.
Digital content is the key to engagement in today's connected marketplace. According to Cision, content marketing exceeded $300 billion in 2019. According to a survey by the Content Marketing Institute, most successful B2B marketers spend 40 percent of their budgets on content marketing. Meanwhile, the rapid proliferation of digital channels and formats — along with the insatiable appetite of customers in every market for fresh and relevant content — is pushing marketers to invest even more.
The CMO Council's Content ROI Center is dedicated to advancing the discipline of content marketing. We are a go-to source of thought leadership, insight and services to help marketers more fully leverage the power of content to drive business opportunities, influence purchasing decisions, and grow brand presence.
The Center is working with marketing leaders and experts around the world to develop advanced practices, identify best-in-class tools and resources, and create more compelling and strategic thought leadership and creative content campaigns. The Council offers a variety of strategic consulting, creative and outsourcing services designed to help marketing organizations optimize the way they develop, deliver and promote digital content to engage customer markets. (See here)
Among CMO Council research insights that underscore the problems and shortcomings in current content marketing initiatives:
The ROI Center provides commentary and advice on the top 10 essentials for effective authority leadership-driven content marketing:
Content Services and Sponsorship Opportunities
To start a conversation about our Content ROI Services and learn more about sponsorship opportunities:
Email Bryan DeRose (firstname.lastname@example.org) or call him 1-408-677-5330