2021-11-18 15:00:00 2021-11-18 16:00:00 Europe/Paris Europe: Sparking MarTech Migration + Digital Innovation How are you prioritizing MarTech? CMO Council cmoteam@cmocouncil.org

Europe: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations

November 18, 2021
3:00 PM Europe/Paris
In Partnership with: HCL Unica


Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets.

Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, improving digital engagement, and better targeting audiences with relevant campaigns.

Among European marketers, 45% are prioritizing investment in digital transformation and 40% plan to make large investments in artificial intelligence, according to Accenture.

Join the CMO Council and HCL-Unica for an in-depth look at how marketers in Europe set MarTech investment priorities and advance digital innovation. We’ll explore marketing’s progress and intentions around the adoption, integration and use of MarTech solutions.

Participants will learn:

  • What regional forces (competitive, geo-political, economic, environmental, etc.) are shaping and influencing strategies, spend and market receptivity
  • The degree to which marketers in Europe are embracing automation and effectively managing the MarTech stack
  • What obstacles, challenges or deficiencies stand in the way of migrating or pivoting to digital marketing platforms and programs
  • How AI can impact brand performance, customer demand and market distinction

Download the related report