EVENT

Webinar

2021-11-23 15:00:00 2021-11-23 16:00:00 Asia/Jerusalem Africa/Middle East: Sparking MarTech Migration + Digital Innovation How are your MarTech resources...are you spending wisely? CMO Council cmoteam@cmocouncil.org
NOV
23

Africa/Middle East: Sparking MarTech Migration + Digital Innovation
Exploring Marketing Leader Strategies, Intentions and Innovations

November 23, 2021
3:00 PM Asia/Jerusalem
In Partnership with: HCL Unica

WHAT IS COVERED:

Are you prioritizing and spending wisely on MarTech? With tighter resources working against sky-high expectations, CMOs need to make smart bets.

Our study shows seven out of 10 marketers plan to increase spend on MarTech this year. They’re focused on filling gaps in the customer journey, improving digital engagement, and better targeting audiences with relevant campaigns.

In the Middle East and Africa, AI systems grew from $37.5 million in 2017 to over $100 million in 2021, according to IDC. The UAE, Saudi Arabia and Qatar lead the way in the development and implementation of AI technologies, thus paving the way for others across the region.

Join the CMO Council and HCL-Unica for an in-depth look at how marketers in the Middle East and Africa set MarTech investment priorities and advance digital innovation. We’ll explore CMO progress and intentions around the adoption, integration and use of MarTech solutions.

Participants will learn:

  • What regional forces (competitive, geo-political, economic, environmental, etc.) are shaping and influencing strategies, spend and market receptivity
  • The degree to which marketers in the Middle East and Africa are embracing automation and effectively managing the MarTech stack
  • What obstacles, challenges or deficiencies stand in the way of migrating or pivoting to digital marketing platforms and programs
  • How AI can impact brand performance, customer demand and market distinction

Download the related report