Solution Sourcing and Member Savings

The CMO Council’s Solution Sourcing Center offers marketing and sales automation vendors, as well as technology integration consultants, a valuable channel to connect and interact with a global audience of senior marketers and functional area chiefs, including procurement, finance, sales, channel and line of business.

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Facts & Stats

In an April survey of 500 marketing executives in the UK and US by Wipro and Coleman Parkes Research, just 8 percent of respondents said they plan to decrease the amount of money they invest in marketing technology next year. By contrast, nearly two-thirds said they plan to spend more on marketing technology next year.

Source: emarketer

On average, marketers surveyed by Wipro and Coleman Parkes Research spent $682,000 on marketing technology.

Source: emarketer

Forrester predicts that marketers will spend $17.35 billion on marketing automation alone in 2018.

Source: emarketer

According to a new study, 75 percent of chief marketers acknowledge that their jobs could be on the line should customer experience strategies fail. Moreover, nearly half of marketing respondents believe it is possible that their jobs will be at risk should technology investments fail, even though there are other factors that have a direct impact on the role.

Source: CMO.com

Marketers have a mixed view of the state of customer engagement as 41 percent say that systems that fail to connect or deliver a unified view of the customer experience across all touchpoints have done the most to threaten the execution of the CX strategy.

Source: CMO.com

73 percent of marketers feel that a single view of the customer is possible, but 53 percent say that achieving this view will depend on having the right technologies in place.

Source: CMO.com

By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services.

Source: forrester

After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1 percent of company revenue in 2016 to 11.3 percent in 2017.

Source: chiefmartec

The percentage of the CMO’s budget that is allocated toward marketing technology has dropped by 15 percent, from 27 percent of the CMO’s budget in 2016 to 22 percent of his or her budget in 2017.

Source: chiefmartec

Enterprise CMOs are still allocating 22 percent of their budget to marketing technology.

Source: chiefmartec

For every $1 spent on marketing technology, $2.36 is spent on internal staff and external services.

Source: chiefmartec

Only 8 percent of marketers have been able to implement and onboard systems in an effort to establish a best-of-breed model of technologies and platforms.

Source: CMO.com

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