Coalition to Leverage and Optimize Sales Effectiveness (CLOSE)

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, the organization answers a need initially voiced by the senor marketing executive membership of the CMO Council -- to have a community that would allow sales executives to connect with each other and with marketers in order to work together to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, the organization answers a need initially voiced by the senor marketing executive membership of the CMO Council -- to have a community that would allow sales executives to connect with each other and with marketers in order to work together to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.