Program Details

Coalition to Leverage and Optimize Sales Effectiveness (CLOSE)

Sponsors and Partners:

Sponsors and Partners:

Overview

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, the organization answers a need initially voiced by the senor marketing executive membership of the CMO Council -- to have a community that would allow sales executives to connect with each other and with marketers in order to work together to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.

background

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel that will help sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, the organization answers a need initially voiced by the senor marketing executive membership of the CMO Council -- to have a community that would allow sales executives to connect with each other and with marketers in order to work together to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.

Research: Survey & Reports

Report

Closing the Gap

As more executives are being held accountable for process and sales optimization, bridging the gap and aligning sales with marketing is a critical imperative versus a luxury of company culture. The study, which reached out to a wide cross-section of marketing, sales and channel management professions worldwide, is part of a new initiative by the CMO Council to more tightly couple sales and marketing in helping companies drive business performance, improve lead quality and conversion rates, and acquire higher value, more profitable customers through better analytics. The report aggregates a wor More