CMO-CIO Alignment Imperative
Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing.
Program Details
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Overview
Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing. The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, in partnership with Accenture, has launched a new campaign focused on critical alignment and partnership between the role of the CMO and the Chief Information Officer (CIO). The thought leadership initiative will delve into issues, challenges, and the wealth of opportunity that lies in the alignment of technology and marketing in order to deliver an optimized, relevant customer experience.