CMO-CIO Alignment Imperative

Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing.

Program Details

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Overview

Driving Revenue Through Customer Relevance Aligning the CMO and CIO to Achieve Agile Intelligent Marketing. The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, in partnership with Accenture, has launched a new campaign focused on critical alignment and partnership between the role of the CMO and the Chief Information Officer (CIO). The thought leadership initiative will delve into issues, challenges, and the wealth of opportunity that lies in the alignment of technology and marketing in order to deliver an optimized, relevant customer experience.