Sparking MarTech Migration + Digital Innovation
When “business as usual” goes out the door, it’s adapt or collapse. In 2020, after being hit by a global pandemic that forced companies and consumers into a remote environment, both B2B and B2C organizations feel the urgent need to go all-digital — and fast. But as companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes their brand resonate with their audience: human connection. The ability to balance digital advancements with authenticity is the holy grail for marketers today. This study highlights perspecti More
