EVENT

Marketers have always known this: a strong brand is your greatest asset in convincing and retaining customers. Yet when it comes to social media, many brands struggle to meet the demands of producing enough creative to use it as a performance lever. 

So how do we buck the trends and expect more? What if we expect social investments to accomplish both? What if, instead of shifting how we interpret metrics to best fit our budgets, we rethink how we are putting our social advertising to work from how creative is deployed to how placements are managed? How can we expect more by way of engagement, effectiveness and profitability from our social advertising investments?

To kickstart this discussion and debate, we'll be gathering an executive roundtable around how social advertising has evolved and how breakthrough brands are scaling creative, engagement and measurement to meet the needs of both the social consumer and the social business in an age of personalization and engagement.

Our conversation will start with a few key questions…

• Can social scale and save? Why should marketers expect to pick one over the other?
• Can social feel organic and be optimized? Are we applying creative creatively, or is our best engagement siloed in the confines of a campaign?
• Can social be left brain- AND right brain-enabled? How are campaigns pulling in intelligence to respond with the right creative for the right customer?
• Can social be personal and profitable? Are we leveraging all the intelligence available to optimize in flight and truly see what moves the needle?

If you are interested in attending this dinner or have any questions, please reach out to Christine Chiang at cchiang@cmocouncil.org.