What is covered:
Without proper marketing-comms alignment, owned media doesn’t get amplified, paid media lacks efficiency, and conflicting earned media confuses and frustrates customers, according to a new report from the CMO Council, in partnership with Cision.
But help is on the way. MarTech that benefits both marketers and comms pros can lead to a more cohesive relationship through shared analytics, metrics and tools, the report found. The top five technologies and tool sets to leverage include:
- Marketing analytics, performance and attribution
- Social media marketing and monitoring
- Content marketing
- Mobile and web analytics
- Business, customer intelligence and data science
Join this webinar on January 21st at 10am PST as CMO Council and Cision examine how MarTech helps marketing and comms teams stay in lockstep with messaging, gain efficiencies in performance, and achieve mutual goals. Hear from marketing and comms leaders who are leveraging some of these technologies and learn how they’re creating new levels of synergy and agility.
countries across three continents. Learn how they want to be engaged by brands, the rise of digital channels such as interactive and personalized video, and the influential role of traditional channels as a complete part of the marketing mix.
Sally Lopez, Senior Director of Marketing Programs and Operations, CMO Council
Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.
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