EVENT

According to global telco executives, the application of real-time insights to improve the delivery of relevant and personalized experiences to their customers will be the top strategy deployed in efforts to deliver value, improve margin and drive revenue growth. This is especially true of market leaders across Africa, where over half of business executives surveyed by the CMO Council believe that real-time customer and operational data are key to boosting performance through personalization.

These leaders are actively seeking inspirations that spark innovation in value and experience delivery. To help facilitate this knowledge and thought leadership exchange, the CMO Council will host a gathering of business executives across telcos, consumer brand executives and leading consulting partners and experts to discuss and share insights into the new trends, mandates and opportunities across data, intelligence and the ability to deliver flawless, frictionless experiences to the modern connected customer in Africa.