BIO

Gopakumar Bhargavan is the Chief Marketing Officer of UAE Exchange, the leading global remittance and foreign exchange brand, with operations spanning 30 countries across five continents with close to 700 direct offices. He leads the Integrated Marketing and Business Development initiatives aimed at optimizing market presence and accessibility of the brand, worldwide. Known for his strong marketing and analytical skills, Gopakumar drives efforts of the organization, globally, including Outbound Remittance Marketing, Inbound Remittance Marketing, Payroll Service Marketing, Business Development & Strategic Alliances, Brand Strategy, Brand Management, Market Segmentation & Product Positioning, Marketing Promotions, Corporate Communications, Marketing Research and Marketing Strategy. Gopakumar’s extensive marketing experience of over 25 years, with renowned companies across diverse industries in India and the Gulf region, has armed him with a strong insight into brand development, brand positioning and dynamics of customer-centric marketing. During his eventful over seven years' tenure at UAE Exchange, Gopakumar has been instrumental in the development and successful launch of various new products including Smart Pay, the WPS-compliant cutting-edge payroll product for UAE, which has been the market-winner in its segment; gocash, the smart card on MasterCard platform for travel requirements and more.