Helena Verellen is a results-oriented global marketing and media executive with 25 years of experience in launching and promoting both world-renowned and startup brands, creating innovative and data-driven global marketing / PR campaigns and growth strategies that have generated millions of dollars in revenue. She is an established and successful builder of marketing and business development departments and teams that grow, launch, and promote brands around the world. Helena is a highly effective negotiator of international partnerships, co-branding opportunities, and marketing channels that maximize brand message consistency and increase performance. She is a passionate and decisive executive leader with proven abilities that thrive in challenging, culturally-diverse environments.
Helena is currently consulting as International Marketing Strategist at Sesame Workshop, where she is in charge of creating strategic marketing plans for all International Media and Education regions in addition to setting up marketing processes, brand creative needs and digital strategies. She is entrusted with re-imagining the brand and build brand awareness across key countries including Australia, UK, Germany, Spain, Mexico, Japan and China and tasked with leading the international marketing teams through this rebranding and rebuilding exercise.