VP, Consumer Marketing
Jeffrey Boorjian is currently Vice President of Consumer Marketing at MetLife, a leading global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. Jeff was previously Regional Vice President of Marketing at Caesars Entertainment Corporation, responsible for influencing customer behavior resulting in increased revenue and profitability for the world’s largest provider of branded casino entertainment, Caesars Entertainment (formerly Harrah’s Entertainment). Jeffrey had enterprise-wide responsibilities directing marketing reinvestment testing, spearheading initiatives to drive incremental cross-market revenue among Caesars 50+ global properties and leading all product-merchandising efforts to optimize the customer experience. In a previous Caesars’ position, Jeffrey was responsible for a $60MM marketing budget and oversaw >50 professionals providing leadership oversight for all marketing initiatives including brand strategy, advertising, promotions, entertainment, digital & social marketing, VIP sales force, and the Total Rewards loyalty program. Prior to joining Caesars, Jeffrey held positions at multiple advertising and branding firms leading projects across diverse industries including hospitality, consumer goods, automotive and healthcare. Jeffrey earned his Master’s degree in Business Administration from the University of Virginia Darden School of Business in Charlottesville, Virginia and his Bachelor’s degree from Boston College in Chestnut Hill, Massachusetts.