Lauri Vela

Senior Vice President, Digital Marketing

Synchrony Financial

As the CMO for Space.NK.apothecary, Lauri was the interface between the company and the customer and responsible for the overall marketing and PR strategy in the U.K and U.S. Lauri was previously the International Director of Digital Media, CRM and Loyalty for Body Shop International. In this capacity, she was responsible for below the line marketing, loyalty, gift cards and new media strategies globally. A career marketer, she has more than twenty-two years of experience across disciplines including PR, Product Management, Consumer Marketing, Brand, Advertising and CRM working in both the UK and the U.S. Lauri began her career in Event Marketing and Media Relations with Nordstrom, and then progressed to more senior marketing roles with Harrods, and General Electric. Lauri has a BA in Journalism and Public Relations and an Advanced Marketing Certificate.