Ayman Abouseif is a seasoned executive with 25 years of experience with multi-national corporations in the Middle East. Ayman is currently driving the marketing transformation at Fujitsu EEMEA&I including the reintegration of the various marketing operations into a cohesive marketing team that generates demand via customer intimacy. He also founded On-Track Arabia, a Dubai based consulting firm that helps first time ERP and CRM customers with their product evaluation, selection and program management. Prior to establishing On-Track Arabia, Ayman was the Sales VP for SAP Middle East and North Africa responsible for driving SAP’s business in the region and leading the cross functional team established to achieve profitable growth. Previously Mr Abouseif held the position of VP and Gulf Managing Director at Oracle Corporation after building and leading the company’s marketing and pre sales teams in the Middle East and Africa, Eastern and Central Europe for several years. Prior to joining Oracle, Ayman held a number of sales and product marketing roles at NCR in the Middle East and Africa. Abouseif holds an MBA in international business from the University of Edinburgh in the United Kingdom and ENPC in France, as well as a bachelor’s degree in electronic engineering and telecommunications from Ain Shams University in Egypt. He also holds a Master’s certificate in project management from George Washington University. Ayman enjoys photography, cycling and reading.