Stan Maklan

Professor of Marketing and Technology

Cranfield University School of Management

Dr. Stan Maklan is an experienced academic, marketer and management consultant with senior, international line management experience in blue chip consumer and business marketing companies. His research foci are customer experience, marketing measurement and segmentation, customer selection and segmentation, consumer behaviour and sustainable marketing. Stan lectures on Cranfield’s full-time MBA, MSc in Marketing and PhD research programmes in addition to open and in-company executive courses. He is the on the Editorial Advisory Board of the International Journal of Market Research. Stan’s professional career includes 10 years with Unilever (Canada, UK and Sweden) and a further 10 years in management consulting with international IT firms Computer Sciences (CSC) and Sapient prior to joining Cranfield full time in 2006. Learn more at