Vice President, Marketing (Asia Pacific & Japan)
Palo Alto Networks
KP Unnikrishnan (Unni) is part of Palo Alto Network’s regional leadership team, responsible for the company’s growth strategy, building brand and visibility, driving opportunities and growth in new and existing markets, and growing demand for Palo Alto Networks’ next generation security solutions. He was formerly the APAC Marketing Director of Brocade Communications, responsible for executing the Brocade strategy across the region. He handled all aspects of marketing, including branding, channels marketing, advertising and promotions, market research, tele-marketing, strategy development, product marketing, press and analysts relations and go-to-market planning. He was instrumental in driving marketing excellence across the region to build brand awareness for Brocade in the networking market and spearhead integrated programs to help bring the Brocade One™ unifying network architecture and strategy to market. Before joining Brocade, Unni spent close to 10 years in Sun Microsystems in marketing, tele-web and partnering leadership roles. In his last stint at Sun as Corporate Director and part of the executive leadership team, he was responsible for executing the Sun marketing strategy across the Emerging Markets Region to achieve the marketing and business objectives of the organization. Prior to joining Sun, Unni headed the marketing operations for Parametric Technology Corp (PTC). In early 2000, he moved to the PTC corporate headquarters in US to join the corporate marketing team. He was conferred the Asia Pacific Marketing Excellence award twice for outstanding marketing performance in the region, which, in turn, helped the sales organization immensely. He also received Honorary Mention for the Best Worldwide Marketing Award. Unni has been named one of the Top 20 Marketing Practitioners and Visionaries in India by PITCH magazine. He has been featured in leading business magazines as an executive to watch out for. His innovative and aggressive marketing strategies have also been featured in many publications.