Dario Debarbieri

Vice President of Digital Transformation and Sales


Dario Debarbieri began his Marketing career in 1990. He studied Law and Economics at the Universidad de Buenos Aires - Throughout his career he held several leadership positions starting as Marketing and Communications manager for what became the largest private pension funds company of Argentina. He then when joined IBM in 1997 was responsible for several strategic projects including the IBM Argentina image recovery plan as Marketing manager and then became Manager of e-business Marketing for IBM Latin America. In 2001 while in New York, he managed the largest web based collateral project while working with the Corporate Marketing Identity and Design team. He also managed the One Voice Marketing project that expanded IBM’s Marketing into 25 countries including the first investment plan for IBM China and India. In 2003 Dario joined the IBM SWG Team where held leadership positions in IBM USA, IBM Spain and IBM Middle East and Africa as Marketing Executive. In 2017, Dario joined IBM Watson Customer Engagement as the Chief Marketing Officer and recently, Vice President of Digital Transformation and Sales on the IBM North America team.