Steven has 25+ years as an accomplished Fortune 500 global strategic brand marketer and CMO with general management expertise in consumer-centric brand building, transformational innovation, business development and account management. He has built and led iconic, image-based CPG and durable brands globally in the highly competitive Electronics, Tech, Beverage, Food, Cosmetics, Personal Care, and Health & Well-being categories where building customer intimacy and strong emotional connections with consumers is critical to growing brand equity and KPI results. Steven harnesses deep expertise to build and inspire teams to achieve value-add results:
- Classic brand & product management, P&L, strategic planning, integrated communications, PR- Digital marketing, consumer insights, experiential marketing, retailer marketing, shopper marketing- Transformational innovation in product and commercial platforms- New business development and account management- Strategic partnerships and consumer-centric programs
Previously, Steven was Samsung Electronics SVP, CMO, North America where he led Brand Marketing B2C and B2B teams and agencies across the $25 Billion Divisions. He was part of the Executive Team that contributed to Samsung maintaining its #1 share in HDTV and Mobile Phone in the US. Steven served as Coca-Cola's VP, Worldwide Strategic Planning, Business Development and Marketing for 13 years leading global/local teams and franchisees to develop innovative consumer-driven brand strategies, technologies and programs. His brand marketing career started with P&G leading iconic brands and growth initiatives in N. Am, Europe & Asia-Pacific for 13 years. Steven has been published in CMO.com, AdAge.com, and other leading business publications. He earned his MBA from Penn State University and BSBA from the University of Florida.