Dr. Thirkell is a retired leading academic in the development, implementation and delivery of research and teaching-based programs in marketing and International Business. Dr. Thirkell has been a frequently published author of research relevant to Australasia firms in marketing management, export marketing, branding and relationship marketing. Dr. Thirkell is also an active participant in the Australasia region with service on numerous committees and working groups, and in the wider business community through development of strong networks, public presentation and contributions to the practitioner press. Prior to his joining the Victoria University faculty Dr. Thirkell held marketing management roles at Waitaki International Ltd., Borthwicks Ltd. and Colgate Palmolive (NZ) Ltd. Dr. Thirkell is a frequent lecturer on the Australasia speaking circuit discussing strategic marketing endeavors.