Ketan Kulkarni is Head of Business Development and CMO at Blue Dart Express Ltd. Blue Dart is South Asia's premier No. 1 express air and integrated transportation distribution and logistics company. As part of the DHL group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customer clearance. He joined Blue Dart in December 2006, and is responsible for product innovations, customer activation and loyalty, market research, strategic intelligence, public relations, corporate communications and corporate social responsibility. He has also been entrusted with the role of the Senior advisor and Head-First Choice, the customer centric program underway at Blue Dart. A certified Master Bronze, he is accountable for leading & guiding change, organizational transformation and development of a Customer Centric strategy. An experienced sales professional, prior to Blue Dart, he has successfully led goal oriented national sales teams. He has been involved in running sales coaching & training, incentive programs, portfolio management, trade channel & distribution set-up & strategizing & operating Key Account Management structures. As part of the national sales leadership responsibility, he has had the opportunity to travel extensively across the nation and has virtually been to every state and its interiors, enabling him to gain tremendous insight & knowledge of the Indian market-space and its consumers. A thoroughbred Marketing professional with expertise in Sales Management and Advertising, Ketan has tremendous insights into the national, regional and global market trends and evolving scenarios in the future marketing planning & strategy, managing customer & targets, brand architecture, market research, retail management, buyer behavior, environment scanning & strategy develop are also his areas of core competence.