BIO
Jarryd McDonald is a seasoned Chief Marketing Officer and founder of Culture Cartel Inc., a creative and marketing agency based in Toronto, Canada. Renowned for his expertise in disruptive marketing, Jarryd has a proven track record of transforming brands through bold strategy, cultural insight, and innovation. Having previously served on the CMO Council Advisory Board for Africa and now serving on the North America Advisory Board, he brings strategic vision and hands-on leadership to every initiative.
With a background that spans multinational corporates, agency leadership, and high-impact creative direction, Jarryd has successfully built and led multidisciplinary marketing teams, managed multi-million dollar budgets, and delivered award-winning integrated campaigns across global markets. His approach is grounded in using data-driven insights to craft compelling brand narratives and digital ecosystems that drive growth and engagement.
Jarryd’s core competencies include go-to-market strategy, creative direction, digital transformation, marketing system optimisation, AI integration, and cross-platform campaign management. His mission is simple: to unlock the power of culture to connect brands with audiences in more meaningful and measurable ways.