BIO

Ricardo Oberlander has most recently served as President & CEO of Reynolds American after holding a range of senior marketing and regional leadership roles at British American Tobacco, which has operations in 180 countries. Throughout his career, which includes a B2B and telecom background, he has been a thought leader and deeply involved in deploying innovative processes and products, notably in the USA the reduced-risk nicotine products. He has extensive P&L management and marketing experience and has been based in countries across Latin America, Europe, Asia-Pacific, and North America. He currently holds advisor and board positions with a number of private equity, capital management, new venture and angel investment firms. Read Q&A with Ricardo

Skills

  • Marketing Performance
  • Alignment & Integration
  • Marketing Talent
  • Corporate Culture
  • Building Teams
  • Career Management
  • Customer Behavior
  • Business Intelligence
  • Customer Insights
  • Global Trends
  • North America
  • Europe
  • Latin America
  • Marketing Supply Chain
  • Brand Strategy
  • Marketing Spend
  • Marketing Operations

Interests

  • Internet of Things
  • Social Media
  • Alignment & Integration
  • Automation
  • eCommerce
  • Business Intelligence
  • Big Data
  • Analytics
  • Digital Marketing
  • Marketing Innovation
  • Digital Trends
  • Artificial Intelligence