Lee-Anne Lawrence is a seasoned business strategist who thrives on delivering accelerated strategic change. She achieves this by developing both unique solutions that benefit stakeholders and new business areas that deliver bottom-line growth and brand differentiation. Throughout her illustrious career, Lee-Anne has been at the forefront of strategic, technical, and creative direction – pioneering innovation, delivering breakthrough products, and leading major strategic programmes, from an initial idea, through product strategy to market launch. Lee-Anne is an outstanding motivator, with exceptional negotiation and organisation skills, combined with an unerring awareness of external and internal needs. Her hybrid expertise in the spheres of operations, marketing, and sales facilitate a high level of flexibility in managing cross-functionally, simultaneously leading and coordinating the best technical, marketing, sales and content teams to achieve above expectations. The cornerstones of Lee-Anne's maverick, hands-on, 'get it done' management style is built on four key elements: relatability, command, communication and significance. These have informed her core ethos in managing individuals – knowing her own strengths and investing in the strengths of others, employing the right people with the right strengths and, perhaps most importantly, meeting the basic needs of those who look to her for leadership, these being trust, compassion, stability and creating a positive vision for the future. She achieves movement in the right direction by getting people to believe in the direction in which they are headed. No matter the audience or industry, she understands that educating audiences to the beneficial relevance of the product is the cornerstone of successfully developed campaigns forclients and stakeholders. Lee-Anne achieved tremendous success at Media24, where she started her career as a Marketing Manager in 2010. She was promoted to Publisher from 2012 to 2016, receiving industry-wide acclaim as "a master at developing engaging and profitable brand extensions and client solutions" (Charlene Beukes, GM of Media24 Weekly Magazines). After being appointed as Head of Commercial for Huffington Post (South Africa), she joined Chinese multinational technology conglomerate, Tencent Holdings, as Head of Innovation Media (Africa) in 2018, before being promoted to Head of Operations, then Head of Marketing and Sales (Africa). Most recently she has joined the global strategic team of Oovvuu as Head of Sales for Africa and The Middle East.