Haris is an award-winning marketing leader with a passion for creating data driven, consumer-centric marketing strategies and has delivered strong growth in sales, market share, and brand power across diverse markets spanning the Middle East, Africa, and Asia. With 18 years of experience working at the intersection of technology, entertainment, and lifestyle, including at one of the most recognized global brands, Samsung, he has led some of the region’s most high-profile brand campaigns and product launches in the consumer tech space.   Haris has an MBA in Marketing from the Institute of Business Administration (IBA) and his areas of expertise span across integrated marketing, omni-channel strategy, partnership marketing, experiential engagement, digital transformation and cross-functional leadership.