Jehoshua (Josh) Eliashberg is the Sebastian S. Kresge Professor of Marketing and Professor of Operations and Information Management, at the Wharton School of the University of Pennsylvania. Prior to that he was a faculty member in the marketing department at the J. L. Kellogg Graduate School of Management, Northwestern University. Professor Eliashberg received a B.Sc. in Electrical Engineering from the Technion-Israel Institute of Technology at Haifa, an M.B.A. from Tel-Aviv University, and a doctoral degree in Decision Sciences and Marketing from Indiana University. He also received an Honorary Masters from the University of Pennsylvania. Professor Eliashberg's research interests are in developing models and methodologies to solve business problems. He has authored numerous articles appearing in major journals such as: European Journal of Operational Research, Group Decision and Negotiation, Interfaces, Journal of Economic Psychology, Journal of Marketing, Journal of Marketing Research, Management Science, Manufacturing and Service Operations Management, Marketing Science, and Optimal Control Applications & Methods. Professor Eliashberg teaches the following courses at Wharton: Marketing Research; Models for Marketing Strategy; New Product Management; Design, Manufacturing, and Marketing Integration; and Analysis of the Media and Entertainment Industries. Prior to joining academia, he was employed for a number of years as an electronic engineer and marketing analyst in industry. He has participated extensively in executive education programs. His executive education and consulting activities include AstraZeneca, AT&T, Booz, Allen & Hamilton, Bell Atlantic, Campbell Soup, CTV Television Network (Canada), Franklin Mint, General Motors, Givaudan, HBO, IBM, Independence Blue Cross, Janssen Pharmaceutica Inc., Johnson & Johnson, L G Electronics, Lucent Technologies, Multimedia Development Corp. (Malaysia), Philip Morris, The Siam Cement Group (Thailand), Sirius Satellite Radio, Warner Home Video, Weave Innovations Inc., Woodside Travel Trust, and Wyeth.