Philip L. Siteman Professor of Marketing
Washington University, Olin Business School
Chakravarthi Narasimhan is the Philip L. Siteman Professor of Marketing at the Olin School of Business and the Director of the Ph.D. program. He has BS in engineering, MS in computer science, and a Ph.D. in marketing from the University of Rochester. He joined Olin in 1988 and prior to that he was on the faculty of the Graduate School of Business at the University of Chicago. Dr. Narasimhan's research interests are in the economic and econometric analysis of strategic problems in marketing. His research offers models and frameworks to analyze strategic problems as well as metrics and measurements to test hypotheses and to quantify the magnitude of the impact of strategies on goals. He is particularly interested in the area of competitive strategies. He has published in leading journals in marketing and in general management. His work has covered topics in pricing, promotions, sales force compensation, new product entry, supply chain management, issues of power in channels, competitive strategies under uncertainty, the strategic role of private labels, and customer relationship strategies and models. He is currently an Area Editor of Marketing Science, an Associate Editor at Management Science and Quantitative Marketing and Economics. Dr. Narasimhan's research papers have won many awards. His papers have been voted as the "Best Paper of the Year" twice, "Finalist to the Best Paper" twice, and awarded the Paul H. Root/MSI award for having made "the most significant contribution to the advancement of the practice of marketing". Dr. Narasimhan has taught a variety of courses during his career including probability and statistics, marketing management, advertising management, business to business marketing, marketing models, brand management, and marketing strategy. He is actively involved in the doctoral program at Olin and was given a Special Recognition for excellence in mentoring in 2001 and was presented the Outstanding Mentor award in 2003 by the Graduate Student Senate. He was voted as the Best Teacher of the Year in 1992. Dr. Narasimhan has served on a number of administrative committees at Olin and at the University level. He has also served as a consultant for several companies on pricing, promotions, competitive strategies, new product introductions etc.