She is an experienced & award-winning global marketer, a digital evangelist with 15 years’ experience in FMCG and fintech and media. Sevgi is currently heading marketing for OSN. Before joining OSN, she worked in Mastercard leading marketing function to build a differentiated brand by leveraging consumer insights in the UAE and Oman. Prior to that, she spent 13 years in Unilever, working in local, regional and global roles in different markets and categories. Value creation through branding & purpose and digital transformation are her key competencies. She has an EMBA degree from INSEAD.