BIO
I have over 30 years of experience in international and global business management and marketing, focusing on brand development, marketing strategies, and leading teams. My approach involves creating innovative marketing plans, revitalizing brands, and introducing new solutions and innovations that support business goals. I'm skilled in market segmentation, brand and portfolio strategy, developing local marketing initiatives, and increasing market share and revenue. I’ve led diverse global teams, always build strong relationships with stakeholders, and can navigate complex organizational structures effectively. My expertise also includes integrating new technology, managing change, and leading transformational projects to foster organizational growth. Beyond my professional life, I'm a keen reader and enjoy writing. In 2014, I co-authored, “Two Marketing Buddies Walk Into Buddha," a novel about marketing that presents a year-long conversation between two marketing professionals, offering real-world insights into the field. Check out https://www.linkedin.com/in/kurtfrenier/