Devasish Auddy is Head of Marketing MENA at HMD Global. He is an award-winning, senior marketing professional with 20 years of experience in the consumer electronics and telecommunications sector. Before working at HMD, Devasish was Head of Marketing Planning & Operations, Middle East & North Africa at Microsoft, where he was recognized for designing and leading campaigns across multiple consumer segments, and received an ‘Effie MENA GOLD Award’. Prior to Microsoft, he worked for six years at Nokia, where he held different roles, from Sr. Channel Marketing Manager, MEA to Head of Marketing (Lower Gulf). While at Nokia, he set-up and implemented the retail marketing strategies, processes and guidelines across MEA Sales Units and other functions in the business. He also worked at Canon for six years as Sr. Product Marketing Manager, MENA, and at Sony as Marketing Executive. Devasish is an achievement-oriented professional with excellent people management skills (cross-functional and cross-cultural at regional and area levels) and an ability to manage change with ease.