Heidi Arkinstall

CMO

Logitech

Heidi Arkinstall is the Chief Marketing Officer at Logitech, where she is responsible for building Logitech’s marketing capability in support of all of its categories and brands. She has been with Logitech since 2015, previously serving as the Vice President of Global Brand Equity before becoming Chief Marketing Officer.
 
Prior to joining Logitech, she spent more than 20 years in marketing and creative advertising agencies, working on digitally oriented brands including IBM, PayPal and Electronic Arts across markets in Asia-Pacific, Europe and North America.
She holds a bachelor's degree from the University of New South Wales and studied advertising at the University of Technology, both in Sydney, Australia. 

Skills

  • Multichannel Marketing
  • Alignment & Integration
  • Campaign Management
  • Advertising
  • Brand Awareness
  • Marketing Talent
  • Cross Functional Alignment
  • Building Teams
  • Personalization
  • eCommerce
  • Agencies & Partners
  • Global Expansion
  • Brand Strategy
  • Digital Marketing
  • Direct Marketing
  • Marketing Operational Models