William is currently the Chief Commercial Officer for Vistra. He was previously the EMEA CMO for JLL, one of the world’s largest commercial property service firms. Having worked in five different cities in three countries, William is an international citizen with a diverse background in Strategy, Operations, Sales, and Marketing. He has lead large-scale change programs, has been part of industry defining growth, and is a passionate advocate for modern marketing and the role of consumer strategies in B2B. Prior to JLL William held senior global and regional roles at Samsung, BlackBerry and Telus.