BIO

Vivien Ivanyi is Corporate Director of Marketing at Emaar Hospitality Group, the hospitality and leisure division of global property developer Emaar Properties. Reporting to the Chief Operating Officer, Vivien leads the strategic marketing direction for Emaar Hospitality Group and its hotel brands including The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels, as well as Emaar Leisure Clubs comprising of the Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club. Her mandate is to position Emaar Hospitality Group and its brands as leaders in the hospitality sector through innovative growth strategies across all key markets globally. Vivien is responsible for the full marketing mix including branding, loyalty, PR, social media and digital. She brings 19+ years experience in hospitality, luxury and technology with leading companies and agencies such as BBDO and Group Arnault/LVMH. Multi-lingual, she has held operational, business development and key marketing positions in Asia, Europe and North America. Vivien has been instrumental in the launch of new products, start ups and brands as well as loyalty programs and international campaigns across a variety of industries. Her academic credentials include a Masters in Marketing from the Vlerick Business School in Belgium, a Bachelor of Arts (Honours) from the University of Western Ontario, Canada, and has attended ESSEC – Cornell hospitality management programme.